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Student Profile: Alina Yeskendirova – Mastering the art of Public Relations and Journalism


For curious-minded Alina Yeskendirova, studying PR and Journalism at Murdoch is a key to understanding the world. “I tried foundation here first, then I read about the media program and realized that’s what I need, to know everything in order to write and speak to people,” she says. “I really like PR, you need to know psychology and understand what people know -- this is communication.”

In high school, Alina showed great promise as editor of her school newspaper and president of student council. She speaks Russian, Kazakh, Ukrainian and German.

The third-year student from Almaty, Kazakhstan is enjoying the close-knit, multicultural Murdoch environment. “I really like that all the teachers are ready to help you and I’m really happy to know I can get support, I don’t feel like I’m alone.” Alina says her move to Dubai has made her a stronger person and she has learned time management skills and how to live independently.

She is passionate about a future in PR and can’t wait to start working. “What I like about media is that it’s always new.” She is an avid news reader and researcher and has learned that trial and error is a necessary process in the PR world. “In a campaign, you understand people and the client and I think it’s important to learn from someone’s mistakes,” says Alina.

A highlight of her program was a field trip to Virgin Radio Dubai where she met local radio personalities and saw first-hand what it’s like to work in the media industry.

When she’s not studying, Alina enjoys sports and has even obtained her professional diving license in Turkey.

For more information contact:

Neha Thomas
PR and Marketing Executive
Email: Neha.Thomas@murdochdubai.ac.ae

Gary Fernandes
Vice President Marketing and Student Recruitment
Email: Gary.Fernandes@murdochdubai.ac.ae
Tel: 04 434 570004 434 5700
Website: www.murdochdubai.ac.ae