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Murdoch University Dubai invites Head of Research & Insights at MBC Group for Guest Lecture


Media Guest Lecture

Dubai, 29 January 2015

The School of Media, Communication and Culture has invited Head of Research & Insights at MBC Group, to give a guest lecture on audience research in the Middle East followed by a Q&A discussion with students.

The Middle East Broadcasting Corporation (MBC) is a leading free-to-air, pan-Arab network of news and entertainment channels with a long-standing history in the region for its quality programming.

Drawing from the network’s success stories and the speaker’s experiences, the session will explore how audience measurement and television programming is affected by differing cultures, values and the rise of digital media.
Taking place on Sunday Feb 1 at 14:30, this talk is part of the school’s initiative in helping to bridge the gap between industry knowledge and university learning.

About the Speaker :

Mr Abim Onasanya heads MBC Group's Research & Insights unit, with responsibility for market, media, and revenue-support research - as well as consumer data strategy development. Prior to MBC Group, Onasanya was European Media Director at Donovan Data Systems (now known as Mediaocean), responsible for the strategic development of global agency cross-media research, planning & media transactions systems. Recognizing the challenges faced by media owners, advertisers and media agencies in a digital age, Onasanya works closely with clients; media agencies; technology partners; digital media transaction platforms; research and data providers; as well as media owners. Before DDS, Onasanya was Head of Client & Analytic Services at AGB Nielsen, UK, with responsibility for data quality and daily delivery of TV audience ratings in UK, jointly developing solutions with BARB for the measurement and reporting of new televisual technology, e.g. PVRs, iTV and VOD.

About Murdoch University Dubai :

Since 2008, Murdoch University Dubai has had an outstanding reputation as a fully accredited Australian university in Dubai providing students with a globally focused education. Murdoch University is ranked 60th in the Times Higher Education ranking of the world's top 100 universities under 50 years old. Murdoch University has also earned a 5 star graduate employment rating by students in the popular Good Universities Guide 2015. The Murdoch School of Arts Media houses world class facilities including; TV and radio studios, newsrooms and advance editing suites. All programs offered at Murdoch University Dubai are accredited by the Tertiary Education Quality Standards Agency (TEQSA) in Australia and permitted by the Knowledge and Human Development Authority (KHDA), Government of Dubai.

Media Contact:
Neha Thomas
PR and Marketing Executive

Email: neha.thomas@murdochdubai.ac.ae