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Arabic gift wraps by Kalimaaty created by a Murdoch Dubai MBA Alumnus


January 11, 2016

Kalimaaty, which started as an in-class project for the MBA program at Murdoch University Dubai, turned out to be a success story for Samha Ferdosiyan. ‘Kalimaaty’ which means 'My Words' in Arabic, is the first ever Arabic gift wrapping paper in the UAE and is now being sold in major stores such as Virgin Mega Stores across the UAE, Galleries Lafayette, Jewels in Mercato, and Dubai Duty Free, as well as, in department and souvenir stores in hotels, hospitals and touristic venues in Dubai, Abu Dhabi and Al-Ain.

The beauty of Kalimaaty lies in its designs which offer its clients an opportunity to be expressive with words and poems in Arabic as they wrap gifts for those that they love. The calligraphic nature of the Arabic letters makes the words into beautiful artistic designs. While the Arabic words appeal to Arabic speakers who desire gift wrap in their own language, the beauty of the shape of the words appeals to even those who do not speak Arabic.

For her MBA Entrepreneurship project, Samha identified a gap in the market for personalised gift wraps. Having done numerous studies in consumer behaviour, she said, “Occasions are endless throughout the year and to feature a personalised Arabic message on gift wrap is a whole new concept. Even people who can’t speak the language will appreciate the beauty of the calligraphic letters.”

“Murdoch University Dubai paved the way for my idea to become a reality. The real-life skills gained through my MBA studies helped me develop a strong business plan which was ready to be launched by the end of the program”, Samha added.

With numerous recognitions and awards for this innovative business idea, Samha takes pride in promoting the Arabic language which is both beautiful to everyone and special to those fortunate enough to speak it.

About Murdoch University Dubai:
Since 2008, Murdoch University Dubai has had an outstanding reputation as a fully accredited Australian university in Dubai providing students with a globally focused education. Murdoch University is ranked 65th in the Times Higher Education ranking of the world's top 100 universities under 50 years old. The Times Higher Education has also ranked the University as the 33rd most international university in the world. The Murdoch School of Management and Governance, focuses on associating classroom learning with real life experiences which inspire students to apply what they are learning on a daily basis. All programs offered at Murdoch University Dubai are accredited by the Tertiary Education Quality Standards Agency (TEQSA) in Australia and permitted by the Knowledge and Human Development Authority (KHDA), Government of Dubai.

For more information contact:

Neha Thomas
PR and Marketing Executive
Email: Neha.Thomas@murdochdubai.ac.ae

Gary Fernandes
Vice President Marketing and Student Recruitment
Email: Gary.Fernandes@murdochdubai.ac.ae
Tel: 04 434 570004 434 5700
Website: www.murdochdubai.ac.ae