STEM Education - Preparing for the future
Dubai, May 15, 2016
One of the hottest topics in education is K-12 education in the STEM (Science, Technology, Engineering and Mathematics) subjects. Many parents see STEM as the way to ensure that their child has a high-paying, future-proof career. While this is in-general true, it does not recognise that these careers are not for everyone. The story is told of John Lennon's teacher assigning the topic of "What do you want to be when you grow up", to which John simply wrote "When I grow up, I want to be happy". Upon seeing this, the teacher said "John, you didn't understand the assignment" and John replied, "You don't understand life".
STEM education at the K-12 level is clearly important for students who want a career in one of these fields because that foundational knowledge will be crucial to success in university. What about STEM education for students who are pursuing other careers? The most important aspect of STEM education is that it teaches students to follow a systematic and logical process for understanding and solving problems, while at the same time providing foundational knowledge about the sciences and technology. Regardless of what career students choose to pursue, they will absolutely benefit from having developed systematic problem solving skills as these skills are required in any but the most menial positions.
The knowledge of science and technology will also provide students with the background necessary to understand and work with the ever-changing technologies that they will encounter in any career. To ensure every student gains these benefits, K-12 schools must teach STEM in a conceptual and experiential way. Many adults suffered through science and mathematics classes that seemed to be nothing but memorisation of unrelated facts and practice on problems which had no real-world relevance.
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World should be students' classroom, take them out
Dubai, April 24, 2016
"I hear and I forget, I see and I remember, I do and I understand," Confucius, the great Chinese philosopher, observed. Nearly 1,500 years later, American educationist Dr Edgar Dale, expanded on this with his famous "Cone of Experience".
At this point, most educators believe that the more sensory modalities that can be engaged in the learning experience, the greater will be the understanding of the world should be students' classroom, take them out material and the retention of the knowledge. One essential aspect of this experiential learning is the judicious use of field trips.
Many adults remember that when they were in school, if there were any field trips, they were generally unrelated to the curriculum and were considered by most students as just a day out of school. Educators now realise the importance of using field trips as a core component of the curriculum. Traditionally, visits to museums simply involved the students walking through the museum, sometimes with a guide pointing out things that they felt were particularly interesting. A teacher using a curriculum-based approach to a field trip would instead previsit the museum, and identify specific exhibits that directly address learning outcomes in the curriculum.
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Think Australian Academic Excellence at GETEX 2016
Dubai, April 11, 2016
Murdoch University, one of Australia’s leading universities in Dubai, will showcase Australian academic excellence at the region’s premier student recruitment event from April 13 to 15, 2016. The Gulf Education and Training Exhibition (GETEX) annually attracts over 35,000 students who are actively looking for higher education, professional development and training options.
‘All preparations are underway to ensure that prospective students, parents and industry are given the chance to engage and listen to Murdoch’s experienced academics and staff as they help them find a way to achieve their life goals,’ said Dan Adkins, Academic Director of Murdoch University Dubai & Chief Operating Officer of Global Institute Middle East.
‘Murdoch’s teaching pedagogy links learning to relevant real-world experience; and that makes our graduates career ready. In fact, our Alumni currently work for leading organisations such as DHL, Emirates Airline Group, Etihad Airways, GEMS Education, Al Taleem, KHDA, TECOM Investments, Mashreq Bank, Unilever, Proctor and Gamble, Ogilvy and Mather, Hill and Knowlton, IBM, Honeywell, and many more,’ he added.
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Internships prepare Murdoch University Dubai students for career success
January 26, 2016
Internships are a great way to enhance a student’s classroom learning by gaining real world experience. They also give students practical know-how while providing them with valuable industry contacts following graduation.
Companies are now on the lookout for students who are willing to be part of a growing workforce as potential interns. The internship opportunities received by Murdoch University Dubai students help them to realize their career dreams of working for major companies like 7 Days, Thomson Reuters, CPI Media group, MWH Global, Emirates NBD, Ogilvy, Google and many more upon graduation. Having had the advantage of doing a double major, Murdoch Dubai graduates have broad skills that equip them to meet industry requirements.
Murdoch also gives its students the opportunity to work internally while pursuing their studies. Marketing and Student Recruitment intern Zelyn Mirano, who is currently a first year student majoring in Finance and Marketing said, “I am glad that I’ve been given this opportunity at a very young age. It has really helped me to understand what I’m good at, and has helped me choose my fields of interest. I was given numerous tasks where I had to apply my critical thinking, inter-personal and problem solving skills.”
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Arabic gift wraps by Kalimaaty created by a Murdoch Dubai MBA Alumnus
January 16, 2016
Kalimaaty, which started as an in-class project for the MBA program at Murdoch University Dubai, turned out to be a success story for Samha Ferdosiyan. ‘Kalimaaty’ which means 'My Words' in Arabic, is the first ever Arabic gift wrapping paper in the UAE and is now being sold in major stores such as Virgin Mega Stores across the UAE, Galleries Lafayette, Jewels in Mercato, and Dubai Duty Free, as well as, in department and souvenir stores in hotels, hospitals and touristic venues in Dubai, Abu Dhabi and Al-Ain.
The beauty of Kalimaaty lies in its designs which offer its clients an opportunity to be expressive with words and poems in Arabic as they wrap gifts for those that they love. The calligraphic nature of the Arabic letters makes the words into beautiful artistic designs. While the Arabic words appeal to Arabic speakers who desire gift wrap in their own language, the beauty of the shape of the words appeals to even those who do not speak Arabic.
For her MBA Entrepreneurship project, Samha identified a gap in the market for personalised gift wraps. Having done numerous studies in consumer behaviour, she said, “Occasions are endless throughout the year and to feature a personalised Arabic message on gift wrap is a whole new concept. Even people who can’t speak the language will appreciate the beauty of the calligraphic letters.”
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Student Profile: Alina Yeskendirova – Mastering the art of Public Relations and Journalism
January 11, 2016
For curious-minded Alina Yeskendirova, studying PR and Journalism at Murdoch is a key to understanding the world. “I tried foundation here first, then I read about the media program and realized that’s what I need, to know everything in order to write and speak to people,” she says. “I really like PR, you need to know psychology and understand what people know -- this is communication.”
In high school, Alina showed great promise as editor of her school newspaper and president of student council. She speaks Russian, Kazakh, Ukrainian and German.
The third-year student from Almaty, Kazakhstan is enjoying the close-knit, multicultural Murdoch environment. “I really like that all the teachers are ready to help you and I’m really happy to know I can get support, I don’t feel like I’m alone.” Alina says her move to Dubai has made her a stronger person and she has learned time management skills and how to live independently.
She is passionate about a future in PR and can’t wait to start working. “What I like about media is that it’s always new.” She is an avid news reader and researcher and has learned that trial and error is a necessary process in the PR world. “In a campaign, you understand people and the client and I think it’s important to learn from someone’s mistakes,” says Alina.
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Murdoch University’s goalkeeper Raj Sagar stay positive despite semi-final defeat
January 10, 2016
Murdoch University goalkeeper Raj Sagar believes there are plenty of positives to take from their semi-final defeat in the Dubai International Academic City Football Cup.
Murdoch were denied a place in the final following a 3-1 loss to eventual winners, the University of Wollongong, in the last-four.
Murdoch had opened their group campaign on a winning note with a brace from Ayman Naouli plus solo strikes from Seif Abulla and Tams Ebi goals sealing an impressive 4-0 victory over Amity University. They booked their place in the semi-finals without even kicking a ball with a walkover over SP Jain. Overall, it was a display Sagar, 18, was pleased with and he hopes his troops can build on their success when the new term begins later this month.
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UAE-Australia relations: Growth beyond recognition
January 1, 2016
The Australian embassy in Abu Dhabi opened in 1996, representing just a "handful" of Australian companies and citizens present in the UAE. Over the decades, the relationship between the two countries has grown beyond recognition, largely driven by aviation.
Pablo Kang, the Australian ambassador to Abu Dhabi, now at the end of his four-year term in the UAE capital, talked to Khaleej Times about how strong this relationship has become.
How would you describe the bilateral relations between the UAE and Australia?
They are very solid, growing and multifaceted, based on many different sectors, not focus on one particular area. It's a relationship not defined by geography; we are not close neighbours, but the fact that we are having a strategic relationship demonstrates what can be achieved despite the limits of distance. As I often have said during my time here, the relationship I think it's really defined by commercial aviation.
We currently have 266 flights every week between the UAE and Australia with four airlines that fly - two Australian and two UAE airlines. What that has meant over the years is that people were brought closer together. There are approximately 23,000 Australians living in the UAE and that would make the UAE the ninth-largest host country for Australians.
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Murdoch University Dubai students show entrepreneurial spirit as part of a new magazine launch
December 20, 2015
Standing in the spotlight next to a Dodge Challenge painted with their company logo, four current Murdoch University Dubai students participated in the launch of the magazine for which they all work; the UAE’s only locally produced magazine for automotive enthusiasts.
A fresh concept always finds its place in the Dubai market, and to spearhead this concept requires a great deal of dedication, hard work, creativity and most importantly a good team.
Torque Middle East is the result of some great minds who wanted to explore the pervasive automotive lifestyle of Dubai. The managing partners and creators of the project, Nijeesh Najeeb, Saeed Al Akraby and Rushil Rohan had a strong idea of what they wanted to deliver and to whom. The first edition of the magazine was launched on the 30th of October 2015, while the first edition for public sale will be available on the 2nd of December to coincide with the UAE National Day.
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Murdoch University Dubai celebrates the accomplishments of the graduating class of 2015
November 2, 2015
Graduation marks the culmination of a student’s academic achievements and the beginning of a new chapter in their lives. Murdoch University Dubai, together with its Academic Infrastructure Provider, Global Institute Middle East (GIMEL), hosted its sixth graduation celebration on Saturday the 31st of October at the Zayed University Convention Centre. This was a very special occasion not only for the graduates but also for their family and friends, who have supported them through their studies and who joined them for the celebration.
The Acting Vice Chancellor of Murdoch University, Professor Andrew Taggart, delivered the keynote speech celebrating the accomplishments of the graduating class and charging them with using what they have learned to make a positive difference in the world.
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Murdoch University Dubai to host workshop on Educational Leadership and Innovation in UAE Schools
October 25, 2015
Murdoch University Dubai is hosting its second Master of Education workshop for the year to give educators inspiration and ideas for their own practice, and also to encourage them to think about taking their education journey to the next level. The workshop will cover topics such as effective leadership, innovation in learning and the role of teachers in leading change.
The concept of innovation is taking a new lead and is paving way to a whole new realm of educational reforms. Having to prepare today’s children for an increasingly connected tomorrow, it is mandatory for teachers to adopt methods that would best fit the needs of the next generation. In this context, Mr Michael Gernon, VP for Innovation, Research, and Development for GEMS Education and CEO of GEMS Wellington Academy, Dubai Silicon Oasis, will be discussing the key tenets of innovation and strategies essential for 21st century education.
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Murdoch University Dubai welcomes Miss India Worldwide 2015 for its ‘Think Pink’ campaign
October 11, 2015
In recognition of October as Breast Cancer Awareness Month and to promote student wellbeing, Global Institute Middle East (GIMEL), Academic Infrastructure Provider to Murdoch University Dubai has invited the recently crowned Miss India Worldwide, Stephanie Lohale, to address the Murdoch Dubai students on the 12th of October. The nineteen year old is set to share her experiences at the pageant and conduct an image consultancy workshop focused on overcoming mental obstacles and enhancing self-confidence.
Aspiring to be a fashion publisher, Stephanie has sowed the first seeds towards her goal by pursuing a degree in Fashion Design in Dubai. Her artistic skills were spectacularly demonstrated in front of an astonished audience in Mumbai during the pageant’s talent round by completing a painting in just two and a half minutes. Horse riding, reading romantic novels, and writing short stories are just a few of Stephanie’s many interests.
The Murdoch Dubai students are very excited about the event as Stephanie’s journey through the pageant serves as a story of inspiration, self-confidence, and determination. Murdoch University Dubai has also invited high school girls to participate in this discussion and encouraged them to take inspiration from her experiences.
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Student Profile: Asad Ahmed - Exceling at Information Technology and Programming
October 8, 2015
For Asad Ahmed, a third-year student doing a double degree in Computer Science and Business Information Systems, linking his passion with education was easy. “I’m very tech-minded; from a young age I studied Microsoft Visual Basic which interested me a lot,” he said. “I could manage the way a computer worked and it was a perfect fit -- there’s no field I can excel in better.”
Asad won top honours for computing in the Cambridge International Examinations in his native Karachi, Pakistan before moving to Dubai in 2013 to study. He chose Murdoch because it met the criteria of offering a unique, double-degree program in a more intimate, educational setting with a small teacher to student ratio. “Everyone can feel they’re part of a family,” said Asad. “We all know each other and have close-knit groups; I was dreading a huge campus with people everywhere.”
In addition, the element of Australian academic excellence, the edge of an international campus and the admissions team also played a vital role in Asad’s decision. He was invited to tour the campus and was even printed out the entire course structure of his program to aid him in his decision.
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Student Profile: Maria D’Costa - Mastering Programming languages and Mobile Development
September 7, 2015
In high school, Maria D’Costa’s favourite subjects were informatics and programming databases, so it’s no surprise she is studying towards a double degree in Computer Science and Business Information Systems.
Now in her third year, Maria was drawn in by Murdoch’s IT courses. “I liked the fact that it was well-rounded, and was not only about technology, but combined a business aspect,” she said.
The accomplished student is the recipient of the 2014 Vice Vice Chancellor’s Award for Academic Excellence in IT and was offered a 100% scholarship to Murdoch upon joining. “That was beneficial for me and my family,” said the Dubai born and raised Maria. “When I visited the campus and looked around I was attracted by the fact that it was a small campus and there would be a lot of teacher student interaction.”
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Alumni Profile: From Murdoch University Dubai to a “big four” advertising agency
August 31, 2015
When Bilal Bhaila graduated with a double degree in Finance and Marketing he wasn’t about to rest on his laurels. After graduating from Murdoch, he began researching advertising and PR agencies across Dubai and contacting their HR departments; Ogilvy were the first to return his call and the rest is history.
For the 2013 grad who grew up in the UAE, Murdoch was the perfect fit. “I was initially planning on going to Australia, so Murdoch was an ideal option,” he said. An added advantage was that was that Bilal was able to stay with his family while studying towards his degree.
For Bilal, a typical day on the job includes checking the news, identifying industry insights, reaching out to the media as well as pitching ideas and drafting press releases.
He feels his time at Murdoch has given him an edge. “Doing the double major gave me leverage over others, especially when it comes to drafting corporate financial reports and press releases,” he said.
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Murdoch University Dubai to award 4 Million Dirhams in scholarships
July 29, 2015
Murdoch University Dubai has earned a reputation as one of the top universities in Dubai and its generous scholarships are giving students another reason to study there.
“Murdoch Dubai is proud to be awarding over 4 million Dirhams worth of scholarships and grants for the 2015-2016 academic year,” said Dan Adkins, Academic Director of Murdoch University Dubai & Chief Operating Officer of Global Institute Middle East. “Scholarships are awarded to incoming students who have excelled at academics, sports, and community service during their prior studies.”
“Murdoch University was founded on the principle of providing educational access to worthy students and the Dubai campus is committed to continuing this tradition. We look forward to welcoming these outstanding students to our already award winning student body,” he said. (contd.)
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Sun, Sand & Fun in Musandam
June 6, 2015
For the first time in Murdoch University Dubai history, students made an out of country trip to Musandam, Oman to soak up the sun, surf and sand on a dhow cruise that set sail amidst a picturesque landscape.
Students set off on a bright summer morning in June and were energized by the warm water and cool winds which offered reprieve from the sun’s hot rays. The group took shelter on the dhow and enjoyed a buffet lunch and music while taking in the majestic panorama of rugged coast, craggy rocks and deep blue sea. .
The rest and relaxation were a welcome break from the summer term and allowed students to socialize outside an academic environment. The trip offered a variety of adventures from swimming, snorkelling and kayaking to fishing and collecting live oysters and shells.
“This was a great experience for students who not only got the chance to visit a neighbouring country but also experience an authentic Arabic boat,” said Shweta Wahi, co-organizer of the event. “All in all it was a success and we can’t wait for the next trip!”
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My UAE: Abdulla Mohammed Salem Humaid Al Suwaidi’s promising future
June 8, 2015
Visionary, limitless and home best describe how Abdulla Mohammed Salem Humaid Al Suwaidi, 20, feels about Dubai, the place he spends his days promoting as a digital-marketing executive with the Department of Tourism and Commerce Marketing.
Having studied media and screen production at Murdoch University Dubai, and with interests in film production, photography and journalism, the Emirati graduate says he’s proud to be able to contribute to the city.
“With the growth of the tourism industry, joining DTCM was the right choice to accomplish my and the city’s dream by moving a step towards turning Sheikh Mohammed bin Rashid’s 2020 vision into a reality,” he says.
Al Suwaidi thinks his job is nurturing his skills and allowing him to grow. “My managers challenge and encourage me every day. When it comes to my photography and videography, I challenge myself on each task given to me.”
Among Al Suwaidi’s list of career achievements is video work he has put together, some of which have become hits on social media.
(Contd) - News from The National
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Murdoch University Dubai campus expansion now official
June 7, 2015
After six years of organic growth and success in delivering Australian academic excellence in the UAE, Murdoch University Dubai is set to double the size of its campus this September. Since 2008, the university has grown from strength to strength and is currently preparing to welcome over 900 students this September.
Dan Adkins, Academic Director of Murdoch University Dubai, said “The expansion of the campus is a result of the university’s strategic direction and growth plans. The January intake alone witnessed a record breaking 44 % year on year rise in enrolments”
“I am very pleased that our student enrolment and overall student load have increased sharply”, said Dr Max Sully, Dean and Academic President.
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Murdoch varsity workshop to discuss preparing students for changing world
May 21, 2015
The Murdoch University Dubai, following last year’s success, is hosting high school counsellors from across the UAE at its third Annual Counsellor’s Workshop on Thursday at the Towers Rotana, Sheikh Zayed Road, Dubai.
The theme for this year’s forum is “Key Issues for Counsellors and Teachers in Preparing Students for a Changing World”.
Education today is witnessing accelerating change that has given rise to certain key issues which counsellors and educators need to assimilate while guiding students on their future career path.
The event’s keynote speakers, Dr Max Sully, Dean and Academic President for Murdoch University Dubai and Gail Fernandez, Academic Advisor from the Scholarship Office at the Ministry of Presidential Affairs, will therefore be addressing the importance of preparing high school graduates with “Emotional Intelligence and Coping Skills” as well as, “Career Decision Making”.
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Murdoch University Dubai responds to Nepal quake
May 17, 2015
On April 25, three undergraduate students from Murdoch University Dubai and five staff members of the university’s infrastructure provider, Global Institute Middle East had just landed at the Kathmandu airport for a trek to Everest Base Camp when the powerful 7.9 magnitude earthquake struck Nepal. They proceeded to drive towards the centre of Kathmandu, but were abandoned by their driver, who left to check on his own family, and had to hike to their hotel. As they hiked into town, they saw the unfolding human tragedy and, as a group, decided that they must help. After just over 48 hours the team was able to fly out of Nepal and return to Dubai.
“While we have left the devastation in Nepal, the devastation will never leave us”, said Gary Fernandes, Head of Marketing and Student Recruitment for Murdoch University Dubai. “We were shaken by the earthquake but stirred to action”, added Chris Pilgrim, Senior Vice President of Global Institute Middle East, who was also on the team. Moved to action by what they had seen, the team planned a relief effort while on the flight back to Dubai. Immediately upon landing the plan was put into action.(contd.)
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How a team from Murdoch Dubai survived the devastating Nepal earthquake
May 4, 2015
A group of staff and students from Murdoch University Dubai have spoken about their miraculous escape from the recent deadly earthquake in Nepal.
The three undergraduate students, four staff and two executives from Murdoch’s academic infrastructure provider Global Institute Middle East (GIMEL) landed in Kathmandu on Saturday, April 25, in advance of a 125km team building trek to Everest Base Camp.
Within 30 minutes of their arrival the first earthquake, measuring 7.8 on the Richter scale, struck destroying buildings before their eyes.
“The 7.8 quake lasted for almost a minute which is a very long time for an earthquake to last,” said Chris Pilgrim, Senior Vice President, Business Development and Special Projects for GIMEL, which sponsored the trek.
“The entire airport infrastructure shook violently and we could see smoke bellowing from everywhere as neighbouring buildings, historical monuments and temples collapsed.”
The team immediately headed to their hotel in two cars but became separated when one of the drivers was told that his family was in danger.(contd)
Trekkers from Dubai narrate lessons learnt from the earthquake
May 2, 2015
Dubai — Landing at Nepal’s International Airport was the first stop for a group of trekkers from Dubai who were planning to ascend the Everest base camp. But the 7.8 magnitude earthquake jolted the group within half an hour of their landing in Nepal.
A team of students and academics from Dubai’s Murdoch University and Global Institute Middle East (GIMEL) recollected the horror of finding their way back to Dubai after being stuck in Nepal for two days.
Rakesh Wahi, Vice-Chairman and Co-Founder of GIMEL and Chris Pilgrim, Senior Vice-President, Business Development and Special Projects, GIMEL, led the team. The Everest Base Camp Trek crew consisted of four staff and three students — Hu Xiao, a Chinese student who studies Finance and Marketing; Maria D’Costa, an Indian student doing IT; and Ahmed Al Saidy, an Egyptian student doing Journalism at Murdoch University Dubai.
The first earthquake measuring 7.8 on the Richter scale hit within 30 minutes of the team’s landing in Kathmandu Airport on Saturday, April 25.(Cont)
Murdoch Dubai staff and students to attempt Everest trek
April 16, 2015
A group of staff and students from Murdoch University Dubai will be embarking on a grueling 125km trek to Mount Everest Base Camp later this month.
The three undergraduate students, four staff and two executives from Murdoch’s academic infrastructure provider Global Institute Middle East (GIMEL), which is sponsoring the trip, will also be trekking to the summit of Kala Patthar, which will provide them with some of the best views of Himalayan peaks in the Nepalese region.
They have been training hard for the 11 day trek, covering many of the United Arab Emirates’ highest peaks to get them used to the rough terrain and extreme temperatures of -15 degrees Celcius.
Next generation of digital marketing examined at Murdoch Open Night
March 28, 2015
According to a study by PWC, internet advertising is closing in on TV advertising to become the largest entertainment and media advertising segment. The Middle East alone attributes to 8-10% of the global expenditure on digital advertising, with the UAE at the forefront and Saudi Arabia not far behind.
With over 135 million internet users in the Arab world, 71 million of which are active participants in the social sphere, the rapid proliferation of captive media and mobile screens have become a point of growing interest and investment in the region’s marketing arena.(contd.)
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Embracing Change in Education with Teachers of the 21st Century
March 4, 2015
John Dewey, a renowned philosopher and education reformist once said, “If we teach today as we taught yesterday; we rob our children of tomorrow”. His statement stands true, especially in the 21st century where education is undergoing reformation and progression. With the internet playing an integral role in the lives of students, teaching today is all about fewer textbooks and more technology.
Recognising this shift in education, Murdoch University Dubai organised its annual Master of Education Workshop on ‘Learning and Leading: The Role of Teachers in 21st Century Education.’ Held on February 23, 2015 at the Gloria Hotel, the workshop showcased the research and projects of some of the M.Ed students to give educators ideas and inspiration for their own practice, and also to encourage them to think about taking their education journey to the next level. (contd.)
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Top Business Plans Recognised at Murdoch University Dubai
March 1, 2015
Innovation in teaching and learning is one of the key drivers of academic excellence at Murdoch University Dubai. Events like the Murdoch Strategic Marketing Plan Challenge are part of the university’s ongoing efforts to provide students with exposure to real -world business situations. At this year’s Challenge, graduate students at Murdoch Dubai submitted business plans for The Entertainer’s ambitious new project launch in Qatar.
The Murdoch Strategic Marketing Plan Challenge was directed by Ms Zana Azeredo, senior lecturer in Strategic Marketing and Effective Leadership at Murdoch University Dubai. This year’s challenge was conducted in collaboration with The Entertainer, a Dubai based International brand that provides offers for the best restaurants, activities, attractions, spas and hotels across 40 destinations throughout the Middle East, Asia, Africa and Europe. (contd.)
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Murdoch named in top 100 international universities
February 12, 2015
Murdoch University has been announced as one of the top 100 international universities according to the latest rankings from Times Higher Education (THE) World University Rankings.
Acting Vice Chancellor, Professor Andrew Taggart, said this ranking was a welcome endorsement of the University’s vision of being a globally-connected, research-led institution.
“Murdoch will continue to strive to reach our goal of being a research-intensive university and a place of excellence that offers an outstanding learning and teaching experience for all students.
Murdoch University Dubai invites Head of Research & Insights at MBC Group for Guest Lecture
January 29, 2015
The School of Media, Communication and Culture has invited Head of Research & Insights at MBC Group, to give a guest lecture on audience research in the Middle East followed by a Q&A discussion with students.
The Middle East Broadcasting Corporation (MBC) is a leading free-to-air, pan-Arab network of news and entertainment channels with a long-standing history in the region for its quality programming. Drawing from the network’s success stories and the speaker’s experiences, the session will explore how audience measurement and television programming is affected by differing cultures, values and the rise of digital media. (contd.)
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