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Public Relations - (Bachelor of Communication) - header image

Course Details

Length of course 3 years full time internal study
Fee information 2013 fees-AED 28,000 per Trimester
Location Dubai International Academic City
Murdoch course code B1230

Course Structure - 72 points

Part I - 24 points

Foundation Unit - 3 points

Select one Foundation Unit from the Foundation Units section

Core Units - 6 points

MCC108 - Communication and Media
MCC107 - Introduction to Public Relations

General Electives - 15 points

Select from any 100-level units offered by the University, subject to individual unit prerequisites.

Part II - 48 points

Core Units - 24 points

MCC259 - Media Relations
MCC213 - Communication Research
MCC204 - Public Relations: Contemporary Approaches
MCC246 - Professional Communication
MCC307 - Campaign Management
MCC345 - Issues and Crisis Management

General Electives - 24 points

Select from any 200- to 400-level units offered by the University, subject to individual unit prerequisites.